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What makes a launch
understood in seconds.
Every Monday we take a real launch apart, frame by frame, and pull out one rule you can use on yours.
Launch day · 21 Oct 2026
We launched on Product Hunt today. Here's how our launch film opens
Our own 43-second film, beat by beat: the hook at 0.4 seconds, the turn, the proof, and one action.
Launch Teardown 01 · 21 Oct 2026
3 AI launches, 76M views: what they did before second six
A credential that types itself, a sentence that disagrees with the room, and an idea shown before it's named.