Posts Mon 26 Oct · Launch Teardown · 34 s
Launch Teardown 01: what 3 AI launches did before second six
76 million views across three launches. One showed authority, one disagreed, one showed the idea before its name.
Demo · Week of 26 October
See our marketing films
before everyone else.
Every weekday we post one short film about launches on X, LinkedIn and YouTube. Here's next week's set, made the same way we make yours. Watch them now, before they post.
Posts Tue 27 Oct · How to · 26 s
How to: earn second one (the first-frame hook)
Most launch videos open on a logo and lose you. Open on proof, name what you are by second three, then spend the rest on proof.
Posts Wed 28 Oct · Sample · 10 s
Sample: Lumenwick in 6 seconds (imagined product)
A sample hook for an imagined AI notes product, the kind we make free for founders. Lumenwick isn't real; your film is built from your product.
Posts Thu 29 Oct · Behind the film · 37 s
Behind the film: how we made our launch film
One sentence, a fact table where every claim is approved, and every scene written as code, so one change updates 16:9, 4:5 and 9:16 at once.
Posts Fri 30 Oct · Results / recut · 7 s
6-second hook: your launch needs one sentence
Your product does a lot. Your launch needs one sentence. Seven seconds on finding it.
Teardown frames are credited to the original posts and shown for commentary; Nivor isn't affiliated with those companies. Products in the sample are imagined examples.